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How to Build an Early Audience on Instagram: 5 Tips for Startups

Posted by Bianca Tubolino on September 22, 2016

Many entrepreneurs tend to shy away from using social media when they are first starting off.

I can understand why. There are so many different platforms and different strategies for each one. The good news is that you do not need to master all social media platforms in the beginning stages of your company. Find the platform that has your targeted audience and master that. Today, I am going to write about how I hacked Instagram and used it to prove my concept, get my first customers, and rapidly grow my business. 

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NostalgiaTech - How the 90's is Still Influencing Tech Today

Posted by Jillian Firnhaber on August 25, 2016

A little over a year ago we began work on a project called Echo.

Echo is the brainchild of Tim Kappel, a prominent New Orleans/Nashville entertainment attorney. Echo is a social app that allows you to create and share digital memories around music. It's also in open beta right now, if you'd like to help test it. 

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How to Build Your Startup’s Personas with Data from Google and Facebook

Posted by Alec Cole on May 26, 2016

Finding the Facts

“And this above all: to thine own customer be true”

- Shakespeare, if he was alive today and working as a business consultant.

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3 Reasons for Marketers to Love Medium

Posted by Alec Cole on September 3, 2015

Or: Why The Hipster Blogging Site is Worth Your Time

It took me maybe two hours to go from Medium skeptic to rabid Medium evangelist.

Could anyone blame me? Medium’s giant images and vast expanses of white space are designed to entrance. At the moment, the blogging platform is also home to some of the consistently best content I’ve found on the web.

Combine the two, and you have a witch’s brew potent enough to reel in just about any avid web surfer. But there’s more to Medium than that.

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Gifs, Twitter, and Matching Visual Content to Brand

Posted by Alec Cole on August 19, 2015

How the Right Visual Format Can Propel Engagement

It’s been a little more than a year since Twitter delivered gif capacity into their users’ quivering palms.

The result? Widespread adoption, mass enthusiasm, and an entirely new dimension to the little blue bird.

...unless you’re a brand.

After the initial explosion of popularity, when just about anyone could get away with using posting celebratory gifs of Daft Punk, a few big businesses showed just how incredibly attractive and shareable the bite-size video format is.

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