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Female Fish in a Big Pond: Swimming Upstream as Women in Tech

Posted by Elizabeth Bates on October 6, 2016

As a young girl, Ada Lovelace dreamt of flying.

While her physical ailments at the time kept her largely indoors, her agile mind gave her the freedom to go “about the project methodically, thoughtfully, with imagination and passion.” She proceeded to put together plans for a steam-powered flying machine fifteen years before one would be patented. Already an innovator at age twelve, Ada Lovelace would go on to become widely recognized as the world's first computer programmer.

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The Ada Lovelace Woman of the Year in GNO Tech Awards: Our 2016 Nominees

Posted by Jillian Firnhaber on September 29, 2016

It is our pleasure to present this year’s dazzling set of dames nominated for the Woman of the Year in GNO Tech.

These women have met criteria across three categories: leadership, inspiration, and innovation. We defined leadership as the role of guiding a team at some capacity or launching a tech-enabled business, inspiration as giving back to the community and teaching the younger generation about technology, and innovation as engineering or designing technical products. Lastly, if a nominee did not reside in the GNO area, they needed to play a pivotal role at a company headquartered here.

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Demystifying Startup Finance Part III: A Breakdown of Funding Options

Posted by Ashley Meeks on September 23, 2016

A big idea’s enough to start a business plan, but to actually build a company, you’re generally going to need some cold, hard capital. So here are the big questions for all founders without an existing war chest:

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Instagram for Startups: 5 Strategies to Build an Early Audience

Posted by Bianca Tubolino on September 22, 2016

Many entrepreneurs tend to shy away from using social media when they are first starting off.

I can understand why. There are so many different platforms and different strategies for each one. The good news is that you do not need to master all social media platforms in the beginning stages of your company. Find the platform that has your targeted audience and master that. Today, I am going to write about how I hacked Instagram and used it to prove my concept, get my first customers, and grow my business. 

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Spoiler-Blocking on Facebook: How to Write a Simple Chrome Extension

Posted by Will Nuckles on September 8, 2016

Recently, I’ve been having some issues with Facebook.

Well, really with spoilers, and how freely my friends share them. As a father of two young children, it's not always easy to stay up to date. My Facebook feed, unfortunately, was becoming a spoiler minefield. I realized I had three choices:

  1. Stay off Facebook, and deprive everyone of my snarky wit.

  2. Unsubscribe from those friends, but miss their snarky wit.

  3. Get a Chrome extension to block only some of that snarky wit.

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NostalgiaTech - How the 90's is Still Influencing Tech Today

Posted by Jillian Firnhaber on August 25, 2016

A little over a year ago we began work on a project called Echo.

Echo is the brainchild of Tim Kappel, a prominent New Orleans/Nashville entertainment attorney. Echo is a social app that allows you to create and share digital memories around music. It's also in open beta right now, if you'd like to help test it. 

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IP Law for Startups: Common Intellectual Property Issues and How to Approach Them

Posted by Ray Areaux on August 19, 2016

Just a few reasons why an IP strategy is important for any young company

This guest post comes to us courtesy of Ray Areaux, a patent attorney and founding member of Carver Darden, a law firm with offices in New Orleans and Pensacola. He, and other Carver Darden attorneys will be giving a free talk on intellectual property law at the LookFar offices on August 23rd, check here for more details.

The questions below highlight some of the most common misconceptions and pitfalls, especially for startups. Over my 30 plus years of rendering advice to clients on software protection and other Intellectual Property strategy points, I've seen all of these issues pop up repeatedly. If you're currently working at a startup, there's an excellent chance you'll wind up grappling with at least one of them as you grow your company.

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Demystifying Startup Finance Part II: KPIs and Benchmarking

Posted by Ashley Meeks on August 19, 2016

Welcome to Part II of our series on startup finance!

This week we'll be talking about a crucial skill for startup founders: understanding and identifying Key Performance Indicators (KPIs). KPIs are best thought of as a variety of metrics that indicate a company's progress. Utilizing them intelligently can make all the difference between crafting a data-driven, fundamentally sound growth strategy and shooting in the dark.

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Demystifying Startup Finance Part I: Glossary

Posted by Ashley Meeks on August 12, 2016

Welcome to the first post of LookFar’s brand new finance breakdown!

Over the next several weeks, I’ll be covering a range of startup topics with a particular focus on determining your fundraising needs and getting you in shape to negotiate your first round.

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How to Write Bug Reports: The Good, The Bad, and the Ugly

Posted by Eric Skinner on August 11, 2016

You’re testing your product and found a bug before your users did.

Success! Send it off to the developer, and it’ll be fixed. Mission accomplished, right? 

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