How the Right Visual Format Can Propel Engagement
It’s been a little more than a year since Twitter delivered gif capacity into their users’ quivering palms.
The result? Widespread adoption, mass enthusiasm, and an entirely new dimension to the little blue bird.
...unless you’re a brand.
After the initial explosion of popularity, when just about anyone could get away with using posting celebratory gifs of Daft Punk, a few big businesses showed just how incredibly attractive and shareable the bite-size video format is.